Unfortunately, when it comes to recognizing bullshit, we can’t always believe what we see and hear.ĭeepfakes: Informed digital citizens are the best defence against online manipulation Technological advances such as deepfakes, where a fake image of a person can be created and manipulated, can make bullshit seem more convincing. (AP Photo/Kathy Willens)įor example, in 2017, Howard Schultz, the executive chairman of Starbucks, announced that the coffee chain’s new roasteries would provide “an immersive, ultra-premium, coffee-forward experience.” Financial Times writer Lucy Kellaway responded by describing Schultz as “a champion in the bullshit space.”īullshit can also be enhanced by using data and visualization techniques that conceal, distort or obfuscate the truth. Schultz was accused of being a champion bullshitter after describing a ‘coffee-forward’ experience at his coffee chain.
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